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The romcom's alleged extinction might have been oversold, but the genre did experience a slump from which it now seems to be recovering. Meslow puts this down to the rise of streaming. "Everything that makes a romcom look unattractive to a traditional Hollywood studio now makes them more attractive to a service like Netflix," he says. "You can attract stars, but you can do it on a relatively small budget with relatively few locations, and you can shoot pretty fast." The downside of this, he says, is that audiences have now been "trained" to think that major film events like Avatar: The Way of Water – which can be watched in 4-D – or spoiler-packed Marvel films, are the films most worth taking the time to see at the cinema. "I wish romcoms would attract that kind of audience too," he says.