That's because pawpaws have never been sold on a large scale. Commercial farmers have long shunned them because they need a special growing environment of low, wet areas and because they spoil only a few days after harvest – so you won't see the yellow-green fruit next to the grapes at the grocery store. Nevertheless, a community of avid pawpaw fans across the US – from festival organisers and chefs to scientists and independent farmers – is expanding the love for this forgotten fruit, and they want you to love it too.